Definicija: n. – a company selling services or goods online
Primjer uporabe: A lot of merchants have accounts at our auction site, allowing them to market their products online.
Definicija: n. – a special symbol or word which is widely used to identify and sell a product or service
Primjer uporabe: ABC Limited’s trademark is protected in the UK.
Prijevod: trgovačka marka
3) target market
Definicija: n. – a group of consumers, identified by an organisation, as being the most likely to purchase that organisation’s product or service
Primjer uporabe: The target market for this website is defined as males aged 18-25.
Prijevod: ciljno tržište
Definicija: adj. – between two companies (as opposed to between a company and a customer), normally referring to sales activities conducted on the internet
Primjer uporabe: Income from B2B activities grew during the final quarter of 2007.
Definicija: adj. – between a company and customer/consumer (as opposed to between two companies), normally referring to sales activities conducted on the internet
Primjer uporabe: B2C sales increased during Q1 2009.
6) eighty-twenty rule
Definicija: n. – the idea that 20% create 80% of the value of something, e.g. 20% of buyers generate 80% of the income for certain types of products
Prijevod: pravilo 80-20
7) shopping cart
Definicija: n. – an electronic tool allowing users to order and pay for a company’s goods online
Primjer uporabe: Many websites now include a shopping cart so that you can buy goods online.
Prijevod: kolica za kupovinu
Definicija: n. – a document given to a customer offering a discount on a standard price when the coupon is presented
Primjer uporabe: This coupon gives customers 20% off the price of the next edition of the magazine.
9) live support
Definicija: n. – a tool allowing businesses to communicate in real with customers via an internet application to discuss support issues
Primjer uporabe: Our live support team is available from 09:00 to 5:00 on weekdays.
Prijevod: pomoć uživo
10) CRM (customer relationship management)
Definicija: abb. – a concept describing the interaction of a company with its customers which is increasingly recorded and managed electronically; CRM implies the use of technology to optimise the relation with its customers
Primjer uporabe: ABC Limited is looking at various CRM software solutions.
Prijevod: upravljanje odnosima s kupcima
11) digital cash, electronic money, e-money
Definicija: n. – money which is only exchanged electronically
Primjer uporabe: 20% of our products now use only electronic money.
Prijevod: digitalni, elektornički novac, e-novac
12) guerrilla marketing
Definicija: n. – a means of marketing a product using unconventional means to maximise the results on a minimum budget
Primjer uporabe: We are increasingly adopting guerrilla marketing methods to advertise our concerts.
Prijevod: gerilski marketing