Definicija: n. – the person who buys and uses a product or service – to consume v.
Definicija: n. – the consumer who will ultimately use a particular product
Primjer upotrebe: My team works with end-users to develop improvements to the software.
Prijevod: krajnji korisnik
3) frequent buyer program
Definicija: n. – a loyalty programme designed to reward loyal consumers by offering them discounts
Primjer upotrebe: The coffee shop has developed a frequent buyer programme to encourage consumers to return.
Prijevod: program učestalog kupca
Definicija: n. – something tangible or intangible to be sold
Primjer upotrebe: We are launching three new products this year.
5) product placement
Definicija: n. – a strategy or technique for advertising a product by embedding it in another medium, normally a film, or television or radio show, thereby widening the exposure of the product and also creating associations in consumers’ minds
Primjer upotrebe: The BBC does not allow product placement because it is a state-run broadcaster, not a private company.
Prijevod: plasiranje proizvoda
6) generic product
Definicija: n. – a product sold without a brandname but under the name of its type of product, e.g. dishcloth
Primjer upotrebe: ABC Supermarket sells a range of generic products aimed at the low-cost market segment.
Prijevod: generički proizvod
Definicija: n. – the wrapping or container for a product; also v. – to package
Primjer upotrebe: Our department specialises in designing attractive packaging to sell the product.
8) sales promotion
Definicija: n. – different kinds of techniques directed towards consumers and traders with the intention to produce sales effects
Primjer upotrebe: We spend significant time and resource on sales promotion.
Prijevod: unapređenje prodaje
9) point of sale (POS)
Definicija: n. – the place where a product or service is sold, normally to consumers; also adj, point-of-sale
Primjer upotrebe: It is more expensive to place advertising near the POS because consumers have more time to absorb and reflect on the marketing message.
Prijevod: mjesto prodaje
Definicija: n. – a form of advertising whereby a consumer can try a product or service at no cost; also v. to sample; also n. sample
Primjer upotrebe: We are sending out samples of our new washing powder to our target market.
Prijevod: dijeljenje uzoraka
Definicija: n. – a television commercial which is far longer than the standard short commercials, often promoting a product, service or cause by providing detail information about it
Primjer upotrebe: Infomercials are often used by political parties in the US to present their viewpoints and policies.
Prijevod: duže TV reklame