1) press agent
Definicija: n. – a person who deals with queries regarding a product, service or person, normally on behalf of someone or an organisation. Where this role is fulfilled in-house, this person is called a press officer.
Primjer upotrebe: Our press officer is responsible for handling all queries from journalists.
Prevod: predstavnik za tisak
Definicija: n. – a person employed to advertise a promote a person, product, service or even a cause
Primjer upotrebe: Celebrities often hire publicists when they become very famous.
3) public relations (PR)
Definicija: n. – the activity of managing how an organisation, service, product, person or cause is perceived in society or a particular part of society
Primjer upotrebe: My sister works in PR and attends many trade fairs and conferences.
Prevod: odnosi s javnošću
Definicija: n. – material designed to generate interest or sales of a product, service, person, event or cause; n. (abs) – unwanted or sought after attention
Primjer upotrebe: We have sent out the publicity for the forthcoming concert. The revelations about her divorce generated much negative publicity.
Prevod: reklama, promidžba
5) production manager
Definicija: n. – the person with responsibility for the actual realisation or creation of an advertisement
Primjer upotrebe: John is the product manager for this commercial.
Prevod: voditelj oglašavanja
6) art director
Definicija: n. – the person with responsibility for the graphic design aspects of an advertising campaign or a single advertisement
Primjer upotrebe: James is working as art director on this campaign.
Prevod: umjetnički direktor
Definicija: n. – a person whose work involves writing copy, often to be used in advertising material
Primjer upotrebe: Geoff works as a copywriter for an advertising agency.
Prevod: autor reklamnih tekstova, prepisivač
8) to write copy
Definicija: v. – to prepare a text to be used in advertising material, either printed or spoken
Primjer upotrebe: Sue writes the copy then I proofread her work.
Prevod: pisati reklamni tekst
9) graphic designer
Definicija: n – a person, often within an advertising company, who produces graphic representations for advertising output
Primjer upotrebe: She loves being a graphic designer because she can use all her creativity.
Prevod: grafički dizajner
10) graphic design
Definicija: n. – any form of visual artistic representation.
Primjer upotrebe: Jay works in graphic design.
Prevod: grafički dizajn
Definicija: n. – a design for graphic advertising production, roughly depicting the look of the finished advertisement.
Primjer upotrebe: The layout of the page looks good.
Prevod: raspored stranica, plan
Definicija: n. – the act of reviewing and, where necessary, amending a text to ensure that it is accurate and appropriate for its purpose, normally published; v. – to edit
Primjer upotrebe: My job includes editing all our marketing materials.
13) session fee
Definicija: n. – money paid for the services of a person, normally an artist or musician
Primjer upotrebe: We use a well-known drummer for our jingles and pay him a session fee of £200.
Prevod: plaća umjetnika/glazbenika