Definicija: n. – the formal authorisation granted by an organisation or person to use something, often in advertising but also in performance; also v. to release
Primjer upotrebe: The client has finally released the advert for broadcasting on TV and radio.
Prijevod: dozvoliti objavljivanje
Definicija: n. – something offered for “free” or at a reduced price as an inducement to buy something else. examples: “buy a timeshare condo and receive a free television”‘ “open a checking account and get a new toaster.”
Definicija: n. – a particular view or perception of something
Primjer upotrebe: We always try to find a new and unusual slant to attract the attention of the audience.
Definicija: acr. – Attention, Interest, Desire, Action, an acronym used in advertising to explain in simple terms the intention of advertising, i.e. the target audience purchases a product or service
Primjer upotrebe: Our team adheres to the AIDA principle.
Prijevod: Aida / AIDA
5) sound bite
Definicija: n. – a very short extract from recorded speech, often an interview
Primjer upotrebe: The news nowadays focuses more on sound bites and less on serious analysis.
Prijevod: kratka izjava
Definicija: acr. – Unique Selling Proposition; a statement of what makes a product different from its competitors
Primjer upotrebe: In my view, the new iPad has no USPs, I much prefer to read a normal book.
Prijevod: jedinstveni prodajni prijedlog
Definicija: n. – a private individual who purchases goods and services; the target of B2C advertising
Primjer upotrebe: This new brand of toothpaste is aimed at more elderly consumers.
8) focus group
Definicija: n. – a group of people, normally consumers, which is brought together to understand how they will react to particular advertising or a product or service
Primjer upotrebe: We are meeting with focus groups across the country to find out how this new type of camera will be received.
Prijevod: ciljna skupina
Definicija: n. – the effect of something e.g. the degree to which an advertising campaign has reached its target audience
Primjer upotrebe: The advertising campaign had a huge impact, sales increased two-fold in under three months.
Prijevod: učinak, utjecaj
Definicija: n. – printed sheet(s) included in a publication, often advertising
Primjer upotrebe: We are sending out mailing shots as an insert to the magazine.
Definicija: n. – the advantage of a particular product or service
Primjer upotrebe: The main benefit of a laptop computer is mobility.
Prijevod: korist, prednost