Definicija: n. – word(s) and/or symbol used to identify the product or service of a seller
Primjer upotrebe: BMW is one of most well-known brands in the world.
2) family brand
Definicija: n. – a range of products marketed under a ‘parent’ brand which seeks to link the products
Primjer upotrebe: The quality of ABC has been compromised which has had a negative impact on the entire family brand.
Prijevod: obiteljska marka
3) global brand
Definicija: n. – a brand where at least 20 percent of the product is sold outside its home country or region
Primjer upotrebe: Coca-cola, Nike and Mercedes are three of the top global brands.
Prijevod: svjetska marka
4) premium brand
Definicija: n. – a product or service whose brand is considered to be amongst the best in terms of quality
Primjer upotrebe: Apple and L’Oreal are two of the most well-known premium brands.
Prijevod: vrhunska marka
5) brand loyalty
Definicija: n. – where a consumer prefers one brand over another and continues to purchase it
Primjer upotrebe: It takes many years to build up consumers’ brand loyalty.
Prijevod: lojalnost marki
6) comparative advertising
Definicija: n. – advertising which compares one or more brands based on certain characteristics
Primjer upotrebe: Comparative advertising is very effective for certain consumer goods.
Prijevod: komparativno oglašavanje