1) corporate literature
Definicija: n. – documentation in printed or electronic form about a company
Primjer upotrebe: ABC Limited updates its corporate literature once a year.
Prijevod: prezentacijski materijali poduzeća ili društva
2) corporate image
Definicija: n. – the image a company tries to develop amongst the public and/or its customer base
Primjer upotrebe: Most companies nowadays actively manage their corporate image.
Prijevod: imidž, slika poduzeća
Definicija: n. – a symbol used by an organisation to identify itself and normally to promote its services or products
Primjer upotrebe: The company’s logo is one of its most valuable assets.
Definicija: n. – the process of communicating with the public about a product or service; the industry which advertises products
Primjer upotrebe: I work in advertising.
5) advertisement (ad, advert)
Definicija: n. – publicity designed to promote services or products in media such as newspapers, TV, internet, magazines etc.
Primjer upotrebe: ABC Limited uses online adverts to reach its target audience.
Prijevod: oglas u časopisu ili novinama
Definicija: n. – an electronic medium normally containing information about a person, event or organisation, often used as advertising
Primjer upotrebe: Please see our website for more information.
Prijevod: web stranica, internetska stranica
Definicija: n. – the main page of a website, normally the first page a visitor sees
Primjer upotrebe: The homepage of a website normally includes an introduction to the company or organisation.
Prijevod: početna stranica
8) e-business card
Definicija: n. – an electronic business card, often attached to an email, containing a person’s name, job title and contact details
Primjer upotrebe: E-business cards are a useful way of keeping in contact with potential sales leads.
Prijevod: elektronička posjetnica
9) internet company
Definicija: n.- a company whose primary product or service is delivered through the internet
Primjer upotrebe: I work for a small internet company which sells designer shoes.
Prijevod: internetsko poduzeće
Definicija: adj. – relating to business;
Primjer upotrebe: Public bodies are increasingly adopting a commercial approach to their services.
Prijevod: oglas na radiu ili televiziji