1) leading company
Definicija: n. – the largest or most successful company in a given sector or market
Primjer upotrebe: ABC Limited is the leading company in its sector.
Prijevod: vodeće poduzeće
2) trade show
Definicija: n. – a marketing event at which players in a particular industry or sector advertise their products or services to potential customers
Primjer upotrebe: ABC Limited normally attends the major national and international trade shows to raise its profile.
Prijevod: (prodajni) sajam
Definicija: adj. – not new, normally previously owned by someone
Primjer upotrebe: My car is second-hand because I cannot afford a new one.
Definicija: n. – work performed in return for a payment; also v. – to serve something
Primjer upotrebe: ABC Limited provides accounting services to the insurance companies and brokers.
Definicija: n. – a document providing proof of a purchase
Primjer upotrebe: You must produce your receipt in order to return a purchase and get your money back.
Prijevod: račun, potvrda o plaćanju
Definicija: n. – where an existing customer recommends the product or service of a company to a potential customer
Primjer upotrebe: Most of our sales come from referrals.
7) to reimburse
Definicija: v. – to repay money
Primjer upotrebe: All travel costs incurred by our sales reps are reimbursed in full.
Prijevod: vratiti, naknaditi
8) customer retention rate
Definicija: n. – the number, normally expressed as a percentage, of customers that continue to buy products or services from a company
Primjer upotrebe: We have a target customer retention rate of 75%.
Prijevod: stopa/postotak zadržavanja kupca
Definicija: n. – where a link is created between two people e.g. between a salesman and a potential customer; also v. – to develop a (e.g. good) rapport with someone
Primjer upotrebe: It is important to develop a good rapport with potential customers.
Prijevod: (dobar) odnos
Definicija: n. – information about a potential lead which allows the salesperson to target their sales pitch appropriately
Primjer upotrebe: A good salesperson should build up a detailed profile of a customer before making the first approach.
Definicija: n. – locating qualified leads that may buy your products or services
Primjer upotrebe: Sales prospecting was done well last year which resulted in a higher sales revenue.
Prijevod: traženje/istraživanje/ispitivanje potencijalnih kupaca tik pred prodaju
12) factory outlet
Definicija: n. – a shop selling goods to the end customer directly from the manufacturer
Primjer upotrebe: There is a factory outlet on the outskirts of our town where you can buy cheap clothes.
Prijevod: industrijska trgovina