Definicija: n. – a person or organisation selling or promoting goods or services
Primjer uporabe: Many vendors use this auction website to sell their goods.
Definicija: n – a person or business authorised to sell a product or service on behalf of a company
Primjer uporabe: ABC Limited has a network of resellers who offer its full range of products and services.
Definicija: n. – a company or person that includes an advert on its website, promoting the products or services of another company which redirects traffic to the advertising company’s website
Primjer uporabe: ABC Limited has a network of affiliates to try and increase sales.
4) affiliate marketing
Definicija: n. – an agreement where a company or person includes an advert on its website which direct traffic to the advertising company’s website in return for commission on any sales made by this traffic
Primjer uporabe: Affiliate marketing is a useful way of attracting customers to a website.
Prijevod: posredna prodaja
5) affiliate link
Definicija: n. – a link on a website to another where users can purchase products or services. The original website receives commission for a sale made through this channel.
Primjer uporabe: ABC Limited has several affiliate links on its website.
Prijevod: posrednička/partnerska poveznica
6) cost per sale (CPS)
Definicija: n. – online advertising where the advertiser only pays a commission to the affiliate where the user clicks through to the advertiser’s website and makes a purchase
Primjer uporabe: This CPS campaign cost £4.500 but increased sales by £10.000.
Prijevod: trošak po prodaji
7) cost per action (CPA)
Definicija: n. – online advertising where the advertiser pays commission to the affiliate based on the number of specified actions e.g. sales, website registration
Primjer uporabe: The affiliate earned £450 in commission from the CPA campaign.
Prijevod: cijena po akciji
8) cost per click (CPC)
Definicija: n. – online advertising where the advertiser pays commission to the affiliate based on the number of click throughs
Primjer uporabe: We chose a CPC arrangement.
Prijevod: cijena pa kliku
9) PPS (pay-per-sale)
Definicija: n. – an agreement for online advertising according to which the advertiser pays for sales generated from the target website based on a specified commission rate
Primjer uporabe: We use a PPS system to calculate online advertising costs.
Prijevod: plaćanje po prodaji
10) link exchange
Definicija: n. – a tool to increase traffic to a website by including a link to another company’s website on one’s own and visa-versa
Primjer uporabe: ABC Limited has signed a link exchange agreement with XYZ Limited.
Prijevod: razmjena internetskih poveznica
11) cross promotion
Definicija: n. – an arrangement whereby two organisations or people co-operate for mutual benefit in marketing products or services which are in some way related
Primjer uporabe: We have entered into a cross promotion arrangement with XYZ Limited.
Prijevod: unakrsno oglašavanje
12) reciprocal links
Definicija: n. – an arrangement between two people or organisations to include links to each other’s website to increase traffic to the site
Primjer uporabe: ABC Limited has an agreement with XYZ Limited to post reciprocal links on their respective websites.
Prijevod: razmjena poveznica