Definicija: n. – to increase sales or exposure using advertising; to promote
Primjer upotrebe: My responsibility including promoting our services abroad.
Definicija: n. – promoting ideas, perceptions or opinions; often applied to politics and with a negative connotation
Primjer upotrebe: The environmental activists criticised BP for issuing propaganda not facts during the oil spill.
3) to promote
Definicija: v. – to use publicity and advertising to raise the profile of something or someone or to try and increase sales
Primjer upotrebe: John Smith is on the road promoting his new album.
Definicija: n. – a goal or objective; also adj.
Primjer upotrebe: Our CEO has set a target circulation of 25,000 for this year.
5) target audience
Definicija: n. – a group of consumers, identified by an organisation, as being the most likely to purchase that organisation’s product or service
Primjer upotrebe: Our target audience are well-off elderly couples.
Prijevod: ciljana publika
Definicija: n. – the number of potential consumers who become aware of a product or service through advertising
Primjer upotrebe: The aim of an advertising campaign for consumer goods is to achieve the greatest possible exposure.
Definicija: n. – a means of establishing the size of the audience of a television or radio show, used to set advertising fees
Primjer upotrebe: Reality television shows achieve the best ratings.
Prijevod: gledanost, rejting
8) prime time
Definicija: n. – the hours on TV and radio with the largest audience, normally during the early evening
Primjer upotrebe: Adverts during prime time are more expensive because they reach a wider audience.
Prijevod: najgledaniji termin
9) cost per thousand (CPT), also cost per mille (CPM)
Definicija: n. – a means of measuring the cost of advertising by calculating the cost of preparing and disseminating advertising to one thousand people using various media, e.g. TV, internet, newspapers etc.
Primjer upotrebe: The cost per thousand for running this advert is £24, 750.
Prijevod: cijena oglašavanja za tisuću prikazivanja
Definicija: n. – the results of an advertising campaign.
Primjer upotrebe: Although the TV commercials were very expensive, the payoff was almost instantaneous.
Prijevod: rezultat/isplata oglašavanja