Definicija: n. – a person who buys something, or a person employed in a company to buy in goods or services, normally wholesale, to be sold as retail
Primjer upotrebe: I work as a buyer for a high-street chain of clothes shops.
Definicija: n. – a person or organisation which buys normally professional services
Primjer upotrebe: We have a range of clients based both in the UK and overseas.
Definicija: n. – a person or organisation that buys goods or services
Primjer upotrebe: ABC Limited has increased the number of its customers from 450 to 600 in just six months.
Prijevod: stranka, klijent
4) buying atmosphere
Definicija: n. – a positive atmosphere created during a sales demonstration or presentation which should make the attendees want to buy the product or service
Primjer upotrebe: Specialist training is required in order to create a buying atmosphere at a sales demo.
Prijevod: ugođaj kupovine
5) buying frequency
Definicija: n. – the regularity with that a buyer purchases a product
Primjer upotrebe: The average buying frequency for cereal is once per week.
Prijevod: učestalost kupnje
6) buyer’s remorse
Definicija: n. – a feeling of regret after making a purchase
Primjer upotrebe: It is important to prevent your customers experiencing buyer’s response after they have bought the product.
Prijevod: kupčevo kajanje
Definicija: n. – communication with a potential or actual customer; v. to contact
Primjer upotrebe: The first contact with a potential customer is very important.
Prijevod: kontakt, doticaj
Definicija: n. – a sales lead which has shown interest in a product or service
Primjer upotrebe: I have over six prospects in Birmingham alone.
Prijevod: potencijalan kupac koji pokazuje zanimanje
9) to convert
Definicija: v. – where a potential customer becomes an actual customer; also n. – conversion
Primjer upotrebe: I am trying to convert these three leads into firm sales.
Prijevod: pretvoriti potencijalnog kupca u stvarnoga
10) existing customer
Definicija: n. – a customer of a company which is buying a product or service at the present time
Primjer upotrebe: Our existing customers are providing useful feedback on the software.
Prijevod: postojeći kupac, postojeća stranka
11) customer base
Definicija: n. – the totality of customers to which a company provides products and/or services
Primjer upotrebe: ABC Limited is looking to expand its customer base.
Prijevod: baza kupaca
12) past customer
Definicija: n. – a former customer who has not bought a product or service for a specific amount of time
Primjer upotrebe: If you are unsure about buying from that company, why don’t you consult past customers?
Prijevod: bivši kupac, bivša stranka