1) (to buy) in bulk
Definicija: phrase – (to buy) in large quantities, sometimes at a discounted price
Primjer upotrebe: It is cheaper to buy some products in bulk.
Prijevod: (kupovati) količinski
Definicija: n. – an accounting document showing the goods and/or services provided and their cost
Primjer upotrebe: The invoice shows the actual amount that the customer should pay for the product.
Prijevod: faktura, račun
3) to launch
Definicija: v. – to release e.g. a product, onto the market; also n. (product) launch
Primjer upotrebe: ABC Limited is launching a new range of cosmetics.
Prijevod: izbaciti na tržište, lansirati
Definicija: n. – a potential customer
Primjer upotrebe: James is always looking for new leads to increase his sales figures.
Prijevod: potencijalna stranka
5) lead generation
Definicija: n. – the activity of identifying and contacting potential customers; also v. – to generate leads
Primjer upotrebe: Lead generation is a time-consuming task.
Prijevod: pridobivanje potencijalnih stranaka
6) market value
Definicija: n. – the highest price that a buyer would pay and the lowest price a seller would accept on a property. Market value may be different from the price a property could actually be sold for at a given time.
Prijevod: tržišna vrijednost
Definicija: n. – (in the context of sales) a legal agreement between a buyer and seller containing the terms and conditions of the sale
Primjer upotrebe: ABC Limited has signed a contract with XYZ Supermarket to supply fresh fruit and vegetables.
8) counter offer
Definicija: n. – during a negotiation over the price or conditions of a sales agreement, where one party does not accept the price or conditions proposed by the other party and makes an alternative proposal
Primjer upotrebe: We made a counter offer as the initial price was too high.
Definicija: n. – (in the context of sales) researching or identifying potential customers or leads, normally using electronic resources (internet, databases), in order to understand them better
Primjer upotrebe: The sales department does extensive data mining on customers before making the first contact.
Prijevod: istraživanje podataka
10) bottom line
Definicija: n. – the last entry at the bottom of a financial statement showing the net profit or income after all deductions; normally used figuratively to mean the company’s result
Primjer upotrebe: Sales fell by 30% in just three months which had a negative impact on the company’s bottom line.
Prijevod: konačni rezultat, konačna bilanca
11) brand (name) awareness
Definicija: n. – the extent to which consumers recognise and can recall the brand of a product or service; the aim of advertising is to increase brand awareness
Primjer upotrebe: Brand awareness of our products remains low in Slovenia.
Prijevod: svijest o marki