Definicija: n. – means of mass communication that may or may not carry advertising e.g. TV, radio, newspapers, magazines, the internet; also used as an abstract noun to denote the media as an industry or sector
Primjer upotrebe: I work in the media.
2) media research
Definicija: n. – the act of studying one or more media in order to understand how a product or service can be best marketed
Primjer upotrebe: I am involved in media research, focussing on the internet, to understand how our product can reach a wider audience.
Prijevod: istraživanje medija
3) mass media
Definicija: n. – means of communication targeting the mainstream audience (newspapers, TV & radio)
Primjer upotrebe: We are targeting this campaign at the mass media.
Prijevod: masovni mediji
4) (media) hype
Definicija: n. – intensive publicity for something or someone; exaggerated claims made in advertising; also to hype (up)
Primjer upotrebe: There was much hype in the press about Tony Blair’s forthcoming memoirs.
Prijevod: agresivno oglašavanje
5) audiovisual (a/v)
Definicija: n. – the use of media which normally communicate information both visually and using sound; also adj.
Primjer upotrebe: Audio-visual advertising is considered more effective because is targets two senses simultaneously.
Definicija: n. – a melody, normally short, simple but catchy, used in order to promote a product or service
Primjer upotrebe: Whenever I see an ABC chocolate bar, I always start singing the TV jingle to myself.
Prijevod: kratka uvodna ili popratna glazbena tema uz radijske i TV emisije ili promidžbene poruke
Definicija: n. – a characteristic of a product or service
Primjer upotrebe: This new mobile phone has many positive features.
Prijevod: svojstva, značajke
Definicija: adj. – something that particularly attracts a person’s attention; v. – to catch somebody’s eye
Primjer upotrebe: The new adverts for ABC toothpaste are very eye-catching.
Prijevod: privlačno, atraktivno
9) drive time
Definicija: n. – the time when most commuters are driving in their vehicles, either to or from their place of work. Advertising costs on radio increases during this time because the listenership is larger.
Primjer upotrebe: Sales of the new car cleaner tripled after ABC Radio played the ads during drive time.
Prijevod: vrijeme u danu kada se najviše ljudi vozi
10) advertising slot
Definicija: n. – a specified time allocated to something, e.g. an advert during a broadcasting schedule
Primjer upotrebe: The most expensive advertising slots are during peak viewing hours.
Prijevod: pauza za reklame