Treći sklop riječi – Marketing
1) public relations
Definicija: n. – the marketing function that evaluates public attitudes, identifies areas within the organization the public may be interested in, and executes a program of action to earn public understanding and acceptance
Primjer upotrebe: Our public relations include promotional activities that work to create a strong public image of our company.
Prijevod: odnosi s javnošću
2) publicity
Definicija: n. – public information about a company, product, service, or issue appearing in the mass media as a news item
Prijevod: javnost, publicitet
3) media mix
Definicija: n. – the media used for a particular advertising campaign
Primjer upotrebe: We must get the media mix right on this campaign because the last one didn’t produce good results.
Prijevod: kombinacija/miks medija
4) media planning
Definicija: n. – the process of deciding which media will be used for sales and marketing activities during a future period of time
Primjer upotrebe: The marketing and sales team meet once a month to plan their media activities.
Prijevod: planiranje zakupa medija
5) communication
Definicija: n. – the process by which we exchange or share meanings through a common set of symbols
Primjer upotrebe: I coordinate our company’s communication with the media and public.
Prijevod: komunikacija
6) mass communication
Definicija: n. – the process of communication to large audiences
Primjer upotrebe: We live in an age of mass communication.
Prijevod: masovna komunikacija
7) interpersonal communication
Definicija: n. – the interaction of people, normally face-to-face
Primjer upotrebe: Good interpersonal communication is vital if a team is to function effectively.
Prijevod: interpersonalna komunikacija
8) integrated marketing communications
Definicija: n. – a strategy or technique of carefully coordinating messages across different marketing activities to ensure that the messages are consistent
Primjer upotrebe: We adopt an integrated approach to marketing communications to ensure that all our materials are on-message.
Prijevod: integrirana marketinška komunikacija
9) sender
Definicija: n. – a person or organisation from whom a piece of communication originates
Primjer upotrebe: If you are not the intended recipient of this letter, please return it to the sender.
Prijevod: pošiljalac
10) receiver, recipient
Definicija: n. – a person or organisation that receives something
Primjer upotrebe: The intended recipient of this email no longer exists.
Prijevod: prijamnik, primalac
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